A-ha, I probably have your attention now. Who doesn’t want their own personal money printer? Perhaps you’re wondering if that is even possible.
Best-selling author, creator of the incredibly successful Product Launch Formula, and business coach Jeff Walker compares having a quality email list to being able to print your own money.
This is because the best lists allow you to market to a larger group of people (for some this is thousands). Since they already know, like, and trust you (presumably, if you have built a solid relationship with your list), they are much more likely to buy your products and services, attend your events, and share with others.
Whether you have an online business (then it’s especially important) or a bricks and mortar business, you should be constantly building “your list.” Not your grocery list. Not your to-do list. Not your list of Oprah’s favorite things. List, as in your email list.
The fortune is not just in the follow up (although it IS certainly there). It’s in the LIST!
That magical, often revenue-generating list of people who have expressed an interest in what you do. They tend to be your fans, followers, and/or prospects. Ideally, people you most want to work with and who are open to working with you (keep in mind the latter may take longer than the former).
If you’re an accountant, your list may be made up of small businesses, individuals who need their taxes done, and/or those seeking tax consultation. If you’re a coach or consultant like me, your list should be made up of people (or organizations) with the very problem(s) you solve through your coaching or consulting. Maybe that’s professionals in the job market. Maybe it’s small businesses looking to grow their brand or revenue. Perhaps, it’s an entrepreneur who needs help leveraging social media.
Whoever you most want to attract, you should be collecting email addresses (at the least…you can also collect names and phone numbers if you like) for them in a systematic way, so you can communicate with and market to them in a systematic way.
This is how you can leverage your time and efforts. As opposed to always dealing with a potential customer one-on-one, you can communicate with a group of people. As your list grows, this can become a very large group of people. Would you rather tell just 1-2 people about a sale you’re having during the holidays, or tell 1000 people at once? You can do that via email (or text…don’t forget about mobile marketing).It’s the one-to-many model vs. one-to-one.
The thing is, you need an effective email marketing provider to help you make this automatic and predictable. That’s called a system.
I am not talking about sending emails to the gazillion contacts you have between Gmail, Outlook, and Hotmail. That may be a start, but I suspect many of those people include your friends and family. Unless those folks are also interested in your products and services, they do not need to be on your business email list.
There are several email marketing providers out there such as Aweber, Constant Contact, and Mail Chimp. I use Aweber and have been pleased with their service. One thing, I especially like about Aweber is their LIVE customer service. Yes, you can actually speak to a person…another human being. This is a wonderful thing when you have questions.
You can test drive Aweber free for the 1st 30 days, then it’s just $19/month to get started. You can check it out here.
If you’re wondering how to attract people onto your list, I can help. Your prospects need irresistible incentives (typically freebies) to bring them onto your list. It’s no longer enough to just ask people to sign up for your newsletter. The marketplace is made up of savvier, harder-to-please consumers. They’re looking for great content and solutions that really resonate with them. It’s somewhat of an art AND a science.
If you do not already have a system for building your own money printer…I mean email list, you should get one sooner rather than later. This is something most multiple 6- and 7+ figure entrepreneurs will tell you they regret not doing earlier on in their businesses – building a list! Do it now. Otherwise 6-12 months from now, you’ll be kicking yourself. And your competitors who made list-building a priority will be reaping the benefits.
©2015 by Rachel Wilson Thibodeaux. All Rights Reserved. Rachel Wilson Thibodeaux is a business and brand strategist, speaker, wealth advisor, and founder of SWAG Strategy Solutions. She helps her clients increase their ROI with more effective brand strategy and manage the wealth they’re destined to accumulate as a result. Rachel seeks to empower women entrepreneurs and “corporate-preneurs” to bridge the gap between building a brand, building wealth, and building a legacy. Learn more and get Rachel’s FREE e-course “7 Branding Mistakes That Keep You from Making 7 Figures” at www.swagstrategy.com